We don't just formulate for others – we have our own successful brands

Shogun Fertilisers Samurai nutrient bottles lined up on a shop shelf

Shogun Fertilisers

Shogun began with a clear understanding of the market. Years spent working directly with growers and formerly being hydroponics retailers ourselves, we had learnt what people wanted from their nutrients: reliable performance, good value and a reason to choose one product over another.

We combined that experience with the scientific expertise of Dr. Callie Seaman and Simon Spinks. Their knowledge of formulation chemistry and plant nutrition allowed us to identify promising technologies and build them into stable, practical products. That combination shaped Shogun's position in the market: British-made nutrients with a clear technical advantage, at a price that makes sense to growers.

Today, Shogun is the biggest-selling British nutrient brand in the UK hydroponics market, sold throughout Europe and with a strong foothold in the USA.

Two technologies illustrate that approach

AquaZen®

Built directly into Samurai Coco A & B. It helps water and nutrients spread sideways as well as down through coco, improving coverage across the root zone and helping to wet areas that ordinary nutrients can miss.

SmartZEN®

Our exclusive biostimulant technology, incorporated into our base nutrients to support photosynthesis, nutrient efficiency and yield potential, without adding another bottle to the grower's routine.

Together, they show what Aqualabs brings to product development: an understanding of what the market needs, and the formulation expertise to deliver it.

JOY Fertilisers range of five plant-specific houseplant feeds

JOY Fertilisers

The houseplant fertiliser market is a busy place – countless challenger brands trying to attack true global giants. You can't just be another generic feed and expect to compete with gigantic multinational corporations.

Your product needs to be better, it needs to be focused and it needs to tell a story.

JOY is our answer. Using the decades of experience in our formulation team, a wealth of horticultural experience and scientific research from around the globe, the JOY range consists of a series of plant-specific fertilisers for the home hobby market.

As with every Aqualabs developed product, we have looked at the market, identified gaps in formulations, identified opportunities and developed tailored products to fit the niche.

Silver Bullet Roots silver-stabilised hydrogen peroxide in 1L and 5L containers

Silver Bullet

Our experience helps us recognise an exceptional product when we find one. Silver Bullet is a good example. We saw what its silver-stabilised hydrogen peroxide technology could offer growers and brought it into the hydroponics market through our established distribution network.

Clean growing systems matter, whether you're running a small home setup or a commercial facility. Ordinary hydrogen peroxide breaks down quickly, making frequent dosing costly and time-consuming. Silver Bullet's silver-stabilised formulation delivers longer-lasting action for up to 5 weeks, making it a practical, cost-effective choice for growers.

The range covers two essential jobs

Silver Bullet Roots

Helps keep hydroponic systems clean during cultivation.

Silver Bullet Mist

Disinfects grow-room surfaces and equipment.

Together, they give growers a straightforward approach to cleanliness, from the nutrient tank to the growing environment. Silver Bullet reflects another side of Aqualabs: finding outstanding technology and getting it into the hands of growers.

Want a brand with the same thinking behind it?