We don't just mix what you ask for. We find the angle that makes your product worth choosing, then build it into the formula.
Whether you are building a new range or getting more from an existing one, you work directly with the people who formulate Shogun Fertilisers and JOY Fertilisers.
A new product, a new range or a reformulation. We start from your market and your growers, not a stock recipe.
Practical help for products already on the market, or ones getting ready to launch.
Four stages from first conversation to a formula ready for production. When you are ready to make it, our contract manufacturing team takes it from there.
Your market, your growers, your price point and what the product needs to beat.
We look at current research, ingredients and plant growth technologies to find your angle.
Small trial batches, tested and refined until the formula does what it needs to.
A finished formula and the technical information behind it, ready for manufacturing.
Our own brands are where we prove the approach. Two examples from the Shogun range, still unique and still leading the way in innovation after a decade on the market.
What it does
A blend of sterols, lignans, tannins, lipids and hydrocarbons built into every Shogun base feed. It supports photosynthesis and helps plants cope with heat stress - in practice it acts like a high end booster baked directly into every SHOGUN base feed.
Why it matters to the grower
More of the light and nutrient a plant receives turns into growth. Trials showed yield gains of 6–8% over standard NPK feeds.
What it does
Improves how nutrient solution wets coco fibre, so it spreads through the whole root zone instead of running down the sides and out of the pot. This eliminates dry spots in your coco (where roots cant grow).
Why it matters to the grower
No more false drain: every root gets an even feed, less nutrient is wasted and root growth is stronger.
Bring us your ideas! We're always happy to have a conversation about an innovative liquid fertiliser idea!
No. An idea and a target market are enough to start. We help shape the specification with you.
Yes. We can review an existing formulation and suggest changes to performance, stability, dilution rate or cost.
Yes. We formulate and manufacture in the UK, so a finished formula can move straight into production.
Tell us a little about your project and we will come back to you to talk it through.